
Production Music, Music Libraries & Licensing: Tips & Techniques for Succeeding in Production Music
Moderated by Angela Sheik, Operations Coordinator at the Production Music Association (PMA)

Production Techniques for Sync, Trailers & Ads focuses on creating music that works seamlessly with picture and editorial needs. This panel explores how composers and producers think about structure, dynamics, and transitions when writing for trailers, advertising, and sync-heavy formats. Panelists will share production approaches and creative choices that help music cut through, stay flexible in the edit, and support fast-paced workflows while still sounding polished and impactful.

Alan Lazar
Composer, Vice Chair of the Production Music Association

Angela Sheik
Artist, Songwriter: Single All the Way, Shameless

Sarah Scarlata
Music Marketing Director at APM Music

Jake Versluis (Position Music)
Partner, A&R and Gaming

Jacob Yoffee
Composer, Music Producer

Kris Le-Roy
Sr. Music Licensing Executive, Film/TV at Universal Production Music

Scott Reinwand
Head of Production at Warner Chappell Production Music

