Sarah Roche

Sarah Roche is a publicist at White Bear PR, where she joined in early 2023. With a foundation in classical piano, a degree in performance from Leeds Conservatoire (UK) and a postgraduate degree in International Business from Maynooth University (Ireland), Sarah brings a unique blend of artistic insight and strategic expertise to her work in film and TV music publicity. Her deep-rooted passion for music, combined with a global business perspective, allows her to craft campaigns that amplify the voices of composers and songwriters across the entertainment industry.

She has worked on high-profile Emmy campaigns for acclaimed composers including David Fleming (Jim Henson Idea Man, Disney+), Jeff Toyne (Palm Royale, Apple TV), and Carlos Rafael Rivera (Lessons in Chemistry, Apple TV), all of whom secured wins under her guidance. Sarah contributed to the Oscar-winning campaign for Emilia Perez in the Best Original Song category with “El Mal,” working closely with French composers Camille and Clément Ducol. A committed advocate for inclusion in music, she works closely with the Alliance for Women Film Composers and has participated in trade missions such as the recent Irish Screen Composers Guild trip to Los Angeles, where she helped connect Irish talent with major studios like Disney, Sony, and Universal.

In addition to her publicity work, Sarah is a patron member of the Society of Composers & Lyricists and maintains strong ties with record labels including Disney Music Group, supporting their soundtrack releases and producing industry panels - most notably at the GRAMMY Museum. She leads awards campaigns for clients across the Oscars, Emmys, Grammys, HMMAs, WSAs, and more. Sarah also regularly attends the Sundance Film Festival, where she champions composer clients during premieres and fosters meaningful connections within the film community.